Privacy Policy

ALPINE BREATH

A business of BYES Venture Pty Ltd

BYES Venture Pty Ltd (trading as Alpine Breath, "Alpine Breath," "we," "our," and/or "us") values the privacy of individuals who use our website (alpinebreath.au), booking system, and related services (collectively, our "Services"). This Privacy Policy explains how we collect, use, and share personal information from users of our Services ("Users"). By using our Services, you understand that we will collect, use, and disclose your personal information as described below. Your use of our Services is also subject to our Terms and Conditions.

1. INFORMATION WE COLLECT

In this Privacy Policy, "Personal Information" means any information relating to an identified or identifiable individual.

Information You Provide to Us

  • Registration and Booking Information. When you book a session or create an account through our booking system, we collect your name, email address, and phone number. You may also have the option to provide additional information relevant to your booking.

  • Contact and Enquiry Forms. If you contact us through our website, we may receive your name, email address, phone number, and the contents of your message or any attachments you send.

  • Marketing Communications. If you subscribe to our mailing list, we will collect your email address and, where provided, your name. When we send you emails, we may track whether you open them or click links within them in order to improve our communications and better serve you. We use a third-party email marketing platform to manage and send these communications. Your information is handled by that platform in accordance with its own privacy policy.

  • Payment Information. If you make a purchase through our Services, your payment information — including card details and billing information — is processed by our third-party payment processor, Stripe. We do not collect, store, or process your payment information directly. Please refer to the Payment Processing section below for more detail.

Information We Collect When You Use Our Services

  • Device Information. We receive information about the device and software you use to access our Services, including your IP address, web browser type, and operating system version.

  • Usage Information. To help us understand how you use our Services and to improve them, we automatically receive information about your interactions with our website, such as the pages you view, searches you conduct, purchases you make, and the dates and times of your visits.

  • Information from Cookies and Similar Technologies. We and our third-party partners collect information using cookies, pixel tags, and similar tracking technologies. These may be used to collect information about your online activities over time and across different services. We use both session cookies (deleted when you close your browser) and persistent cookies (which remain on your device until deleted). Please review your browser's Help settings to learn how to manage your cookie preferences. Please note that disabling cookies may affect the functionality of our Services.

  • Tracking Pixels. We use pixel tags and tracking technologies provided by the following third-party platforms to help us measure the effectiveness of our advertising and improve our Services:

    • Meta (Facebook/Instagram) — Meta Pixel tracks interactions on our website to help us deliver relevant advertising on Facebook and Instagram. For more information, visit Meta's Privacy Policy at facebook.com/privacy/policy.

    • Google Analytics — Tracks website usage and visitor behaviour. For more information, visit google.com/policies/privacy/partners.

    • Google Ads — Tracks conversions from our Google advertising campaigns.

    • TikTok — TikTok Pixel tracks interactions on our website to help us deliver relevant advertising on TikTok. For more information, visit TikTok's Privacy Policy at tiktok.com/privacy.

    These tools may collect information about your use of our website and other websites and online services.

Information We Receive from Third Parties

  • Third-Party Services. If you choose to link our Services to a third-party account, we may receive Personal Information about you including profile information. If you wish to limit the information available to us, please visit the privacy settings of your third-party accounts.

  • Payment Processing. When you make a purchase through our Services, your payment is processed by Stripe. Stripe may collect your name, email address, billing address, and payment information in connection with your purchase. The use of your Personal Information by Stripe is governed by Stripe's own terms and privacy policy. Personal Information we receive from Stripe is governed by this Privacy Policy.

2. HOW WE USE THE INFORMATION WE COLLECT

We use the Personal Information we collect for the following purposes:

  • Communicating with you. We may use your email address or phone number to contact you for administrative purposes, including responding to enquiries, providing booking confirmations, and sending session reminders. If you share your phone number with us, we may use it to send you SMS notifications where you have opted in to receive them.

  • Providing and personalising our Services. We use your Personal Information to manage bookings, facilitate payments, and personalise your experience with Alpine Breath.

  • Understanding usage and improving our Services. We use information collected through our Services to analyse trends, measure the effectiveness of our content and advertising, and improve the overall experience we offer.

  • Marketing. We may use your email address to send marketing communications about our sessions, events, and offerings. You can opt out of these communications at any time using the unsubscribe link in any email we send. Where required by applicable law, we will only send promotional emails with your consent.

  • Advertising. We may use usage information and tracking data to deliver advertising on third-party platforms such as Meta (Facebook/Instagram), Google, and TikTok that may be relevant to you based on your interactions with our website.

  • Legal Compliance. We use Personal Information to detect and prevent fraud, respond to safety issues, and comply with applicable legal obligations, including enforcing our Terms and Policies.

  • Other Purposes. For any other purposes for which we provide specific notice at the time the Personal Information is collected.

What Are Cookies and How Do We Use Them

Cookies are small files stored on your browser or device that contain information transferred to your device when you visit our website. We use cookies and similar technologies to distinguish you from other users, improve your browsing experience, and analyse how our Services are used.

We use the following types of cookies:

  • Strictly necessary cookies. Required to make our Services available to you. These cannot be disabled without affecting core functionality such as booking and login.

  • Functional cookies. Used to recognise you when you return to our Services, remember your preferences, and tailor your experience accordingly.

  • Analytical or performance cookies. Used to understand how visitors interact with our website. We may use third-party analytics providers including Google Analytics to collect and process this data. You can opt out of third-party analytics by contacting us at the details below.

  • Advertising cookies. Used to deliver relevant advertising on third-party platforms including Meta, Google, and TikTok, and to measure the effectiveness of those campaigns.

Where required by applicable law, we will obtain your consent before placing non-essential cookies on your device

3. HOW WE SHARE THE INFORMATION WE COLLECT

Except as described in this policy, we will not disclose your Personal Information to third parties without your consent. We may disclose your Personal Information in the following circumstances:

  • Service Providers. We may share Personal Information with third-party vendors and service providers who support the operation of our Services, including Squarespace (website), Acuity Scheduling (bookings), Stripe (payments), our email marketing platform, Google, and Meta.

  • Analytics and Advertising Partners. We use analytics and advertising services including Google Analytics, Google Ads, Meta, and TikTok to understand usage and deliver advertising. These services may collect information about your use of our website and other online services. You can learn more about Google's practices at google.com/policies/privacy/partners.

  • Team Members and Contractors. Should Alpine Breath engage staff or contractors in future, relevant Personal Information may be shared with them to the extent necessary to deliver our Services. Any such parties will be required to handle your information in accordance with this Privacy Policy.

  • As Required by Law. We may access, preserve, and disclose your Personal Information if we believe doing so is required to comply with law enforcement requests, legal processes such as a court order or subpoena, or to protect the rights, property, or safety of you, us, or others.

  • Business Transfers. We may transfer your Personal Information to advisors or third parties in connection with any merger, acquisition, sale of assets, or similar corporate transaction involving BYES Venture Pty Ltd.

  • With Your Consent. We may disclose your Personal Information with your permission in circumstances not described above.

4. YOUR RIGHTS AND CHOICES

  • Marketing Communications. You can unsubscribe from our promotional emails at any time using the unsubscribe link in any email we send. You will continue to receive administrative communications such as booking confirmations and reminders.

  • Cookies. You can block or delete cookies through your browser settings. Please note that blocking all cookies may affect your ability to use certain features of our Services. You may also opt out of specific third-party tracking via the relevant platform's privacy settings.

  • Access and Correction. You have the right to request access to the Personal Information we hold about you and to request that inaccuracies be corrected. To make such a request, please contact us using the details below.

  • Deletion. You may request that we delete your Personal Information where it is no longer necessary for the purposes for which it was collected, subject to any legal obligations we may have to retain it.

5. INTERNATIONAL VISITORS

Our Services are hosted in Australia and are intended for visitors located within Australia. If you access our Services from outside Australia, please be aware that your Personal Information may be transferred to and stored in Australia, which may have different data protection laws to your jurisdiction. By using our Services, you consent to this transfer and storage.

We may also transfer data from Australia to other countries in connection with the operation of our Services and the third-party tools we use, including cloud-based platforms and advertising networks.

6. THIRD PARTY LINKS

Our website may contain links to third-party websites, products, or services that we do not own or operate. This Privacy Policy does not apply to those third-party services. We encourage you to read their privacy policies before providing any Personal Information to them.

7. RETENTION

We retain your Personal Information for as long as necessary to fulfil the purposes for which it was collected, including to provide our Services, comply with legal obligations, resolve disputes, and enforce our agreements. When Personal Information is no longer required, we take reasonable steps to delete or de-identify it.

8. SECURITY

We take reasonable steps to protect your Personal Information using physical and electronic safeguards. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee the absolute security of your Personal Information.

9. CHILDREN'S PRIVACY

Our Services are not directed at children under the age of 16. We do not knowingly collect Personal Information from children. If you become aware that a child has provided us with Personal Information, please contact us and we will take steps to delete it.

10. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised effective date. If we make material changes to how we collect or use your Personal Information, we will notify you by email or through our Services where appropriate.

11. CONTACT

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your Personal Information, please contact us at:

Alpine Breath — BYES Venture Pty Ltd
stefaan@alpinebreath
0439 566 193
alpinebreath.au

This Privacy Policy is effective as of 14 April 2026.